The day before Thanksgiving I was running late. I was tweaking an offer. That is the honest reason. I had launched a brand-new program the day before and everything looked good. The page was solid. The stats were decent. People were clicking and watching, but the sales were not where I wanted them. Something felt off.
Instead of guessing I ran the entire page through multiple AI platforms. I used ChatGPT. I used Claude. I used Google. I even used a couple of others. I wanted them to analyze my sales letter and tell me what I was missing.
The responses were brutal and hilarious at the same time. Each AI gave me suggestions. Some talked about the emotional hooks. Some talked about stories. Some gave me ideas that were flat out wrong because they were not true to my experience, but they all
agreed on one big point, and it was so obvious that I felt like an idiot for not seeing it myself.
They all said the same thing. There was no real reason for someone to buy today.
When I read that I literally sat back and thought, of course. They were right. I had a cutoff date, but it was buried. It was barely noticeable. My offer was good, but there was no urgency. No one was pushed to act right away and that is a core part of selling. I should know better. Yet there I was learning it all over again from software.
So, I changed the offer. I changed it completely. I removed explanations that were unnecessary. I took out information I added because I thought people needed to be educated before deciding.
What I was doing was creating a buffer between the visitor and the actual offer. It was slowing them down instead of helping them. What they really wanted to know was simple. What is it? How much is it? Do I want it or not? That is always the bottom line.
The new offer became a lifetime access deal for the first fifteen people only. One price. No monthly fees. Unlimited clients.
Unlimited bots. Unlimited everything. It was a true white label product. They keep all the money, and once those fifteen are gone that price will never appear again. After that it moves into a monthly offer and that is it. Instant urgency. Instant clarity. A completely different presentation, and the best part is I had AI help me figure that out by showing me what I had overlooked.
Now, let me tell you about the lesson in all of this. You do not get better by assuming you already have the perfect answer.
You get better by testing and improving even when you think you nailed it.
How AI is Reshaping Modern Marketing
Sometimes you need someone or something to point out what should have been obvious. That is what happened here. I used AI not as a replacement for me but as a brainstorming partner, and because of that the offer became stronger.
That was only half of what happened because as I was working on this, I discovered something that absolutely blew me away. Google quietly released a tool inside their Workspace ecosystem that hardly anyone is talking about. It is called Google Vids, and if you have not used it yet you need to. This is not some lightweight gimmick. It is a full-blown video production system built right into your browser, and it is free.
You give it a short description. I am talking about one or two sentences. It instantly generates an outline for a video. Then you choose a template. It builds an entire draft presentation complete with scenes, transitions, voice over and timing. When I say instantly I mean in seconds.
I watched it create a full video about how AI chat bots save businesses money. It looked like something you would hire a production company to do, and it did it on its own. I then changed the voice and the template, and it regenerated the whole thing again.
That alone would be impressive, but it does not stop there. You can convert slides into videos. You can record your screen and your camera. You can create AI avatars that read scripts you type in. You can build vertical videos for TikTok or Reels. You can drag in text boxes, shapes, icons and animations. You can layer graphics. You can add your own audio. You can combine scenes just like you would in a professional editing suite. And don’t forget, the cost is zero.
This should excite you because most people struggle with video creation. They do not like being on camera, or they do not know how to edit video, or they do not have the time. This solves all of that.
You can record your parts separately and stitch them together. You can build an introduction. You can build transitions. You can build a trailer. You can build a documentary style sequence. You can build ads. Whatever you need this tool can do it at a level that would have required a team only a year ago.
That is the theme we are seeing right now with Google. They are in catch up mode, and they are coming hard. Their new models have changed image generation, video generation, and even coding.
Their Nano image generator can create infographics that look like illustrations from a design studio. It takes your text or your concept and builds the graphic in seconds. It understands custom sizes which is something most platforms cannot do. If you want a 4×5 image for Instagram, it will make it. If you want a widescreen infographic for a presentation, it will make that too.
Their experimental platform at labs. google.com is another gold mine.
There are tools in there that can create marketing campaigns, concept boards, interactive demos and even full software applications. I used their Firebase tool recently to create an entire tipping calculator app in minutes. Not a design mockup but a functional working app. It wrote the code. It checked itself for errors. It refined the layout. Then it produced the final version ready to run.
This is the world we live in now. You can build videos, graphics, apps and marketing materials with a speed that did not exist before. And it is not about replacing people.
It is about giving you the ability to move faster. You can test ideas instantly. You can rebuild offers instantly. You can create ads instantly. You can generate assets for your business without waiting on anyone and without paying huge amounts of money.
You should be experimenting with these tools. You should not rely on your first draft whether it is a sales letter, an offer, a graphic or a video. The winners will be the people who learn how to think with AI rather than resist it. Use it as a partner. Use it to point out what you missed. Use it to build assets faster than your competitors. Use it to test variations. Use it to stay ahead.
This is not hype. This is happening right now. If a video tool can build a three-minute narrated presentation in seconds, then imagine what you can do with it. If an AI can rewrite your offer and tell you exactly where the weak points are then imagine how much faster you can improve your results.
If Google is giving you free access to tools that once cost thousands, then imagine what happens when you actually start using them consistently.
My challenge to you is to take these tools seriously. Try them. Play with them. Break things. Then rebuild them. You cannot screw anything up, but you might just discover the one thing that changes everything for you.
Want to explore with me? Log into your Marketing University member’s area and look for Mastering Google’s Secret AI Tools for Instant Marketing Wins.
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